New Designers in New York City | Emerging Fashion | Soho Grand Hotel
Soho Grand Hotel

310 West Broadway
New York, NY 10013

(212) 965-3000 https://www.sohogrand.com

New York's Next Gen Designers

We shine the spotlight on some of the city's freshest designers (and where you can find them). 

Back to List

Milan. Paris. London. New York. Housing more fashion headquarters than any other city in the US, it’s no wonder NYC has remained a worldwide fashion capital for so long. And while the city is also home to the three most prominent design schools in the country, it’s equally understandable that some of our greatest future designers start their careers here. 

With that in mind, let’s put the spotlight on some of NYC’s best emerging designers (and where you can find them). 

 

View this post on Instagram

 

A post shared by EMILY DAWN LONG (@emilydawnlong)

Emily Dawn Long 

Initially founded with the intention of making clothes for her and her friends, designer Emily Dawn Long launched her label by simply producing a series of tie-dye pieces out of her apartment in 2019. While the tie-dye pieces were a hit, it wasn’t long before the collection expanded to include gender-fluid ready-to-wear. 

While Long’s designs feel artisanal, it’s hard not to notice a certain quirkiness to the handcrafted aesthetic. There is something about every piece that feels both vintage and contemporary, all at the same time. And among these vintage-inspired silhouettes, you’ll find other surprising designs like spiral hair clips– remade from vintage hair pins found in Italy– and “A Hat Named Wanda”, a crochet hat that–on a design level–seems to perfectly encapsulate the beauty of this brand.

Available online or for in-person shopping, check out: Tangerine NYC at 616 Lorimer Street, Brooklyn. 

 

View this post on Instagram

 

A post shared by Commission (@commission_official)

Commission

Described as “elevated 80s Asian mom style”, designers Jin Kay, Dylan Cao and Huy Luong launched Commission in 2018. Having grown up in both Vietnam and Korea, the designers were tired of seeing the way art and design in the West portrayed Asian culture. Wanting to contribute another perspective, the designers launched the brand with the intention to present pieces influenced by their childhoods growing up in Asia.

The result is a collection of gender-neutral pieces that take their cues from the wardrobes of working women in the late ’80s/early ’90s. While the pleated midi skirts scream conservative mom nostalgia, there is a youthfulness to their bomber jackets and a lushness to their knitwear. But perhaps, their perfectly tailored utility shirts best capture the essence of Commission and their elevated utilitarianism.

Available online only.

 

View this post on Instagram

 

A post shared by The Great Eros (@thegreateros)

The Great Eros 

Okay, so The Great Eros isn’t exactly new in town. Launched in 2016, the brand is more teenager than newborn. But with their ever-growing customer base and refreshing take on lingerie, we felt a shout-out was in order.

With designs that suggest a more modern take on sensuality, The Great Eros feels like luxury. There is an elevated, almost Old World European quality to the aesthetic that feels invigorating in a market that seems so heavily saturated by bows and lace. Founder Christina Viviani, the woman behind these sophisticated silhouettes, honed her chops designing for Donna Karan, Neal Sperling and Adrienne Vittadini before launching our beloved The Great Eros.

135 Wythe Ave, Brooklyn; T. (347) 763 0325

 

View this post on Instagram

 

A post shared by S I B L I N G (@sibling_studios)

Sibling

Conceived mid-pandemic, designer Emily Bryngelson launched Sibling with an in-person pop-up of reworked vintage men’s shirts before moving her designs online. Coming from 10 years of experience at J Crew, Bryngelson has long been witness to the fashion industry’s waste-heavy cycle of production and disuse. 

Seeking to amend the usual production standards, Bryngelson specifically sought thrifted men’s shirts (all 100% cotton) as material for all her designs. The result is a really fresh take on traditional pieces. Think button-downs turned backless, with eyelet and embellishments softening the stiffness of an old men’s collar. Every piece is unique and customers are encouraged to inquire about custom orders via Instagram. 

Available online only.

 

View this post on Instagram

 

A post shared by Alicia Yates (@thankyouhaveagoodday)

Thank You Have A Good Day 

Launched in 2019 by stylist Alicia Yates and Gary Smith, Thank You Have A Good Day is another line that successfully fuses the new with the old. Using existing materials like salvaged vintage textiles, their designs offer one-of-a-kind pieces that feel more like wearable art than fashion. 

Taking their cues from workwear, TYHAGD’s aesthetic combines painter’s pants with Belgian lace, utility jackets with french cotton linen. Quilts have been reimagined as kaftans, parkas are adorned with patchwork. The result is something that feels like home, as if the most well-loved and enduring pieces from your own closet have been taken out to play, and given a makeover for good measure.

392 Van Brunt St, Brooklyn; T. (718) 669 6854

WORDS Hillary Sproul

FEATURED IMAGE @commission_official

 

You May Also Like

Soho Grand's 15th Annual Masquerade Ball

art & design
bars & nightlife
music
stories
A glittering homage to Truman Capote’s Black and White Ball complete with masks, free-flowing champagne and the city's top DJs.

Latest & Greatest

bars & nightlife
food & drink
stories
The best new openings downtown—from an achingly hip Parisian-style bistro to a celebrity-frequented SoHo hotspot serving gourmet pizza rolls.

The Best NYC Restaurants Dishin' Out Thanksgiving Dinner

food & drink
restaurants
stories
Leave the cooking to New York's top chefs and indulge in a feast with all the trimmings.

Escape the Everyday with these Fall Art Trips

art & design
stories
Whether you’re after an outdoor sculpture garden or a boutique gallery surrounded by upstate charm, there’s an art escape to suit.

Style as Play: Talking Fashion with Angel Emmanuel

fashion
stories
The celebrity stylist on the power of experimentation, the New York designers to watch, and a few key trends for the season.

Club Room Redux: Dinner and A Show

bars & nightlife
entertainment
music
stories
A recent revamp in entertainment and cuisine is giving the Jazz Age supper club new life—with a downtown twist, of course.

Downtown Bars to Visit this Fall

bars & nightlife
stories
From hip and homey hidden gems to drinking dens that will transport you to Tokyo—we share our favorite local spots right now plus what to order for a taste of fall.

A Spooky Season Guide to Downtown NYC

bars & nightlife
fashion
food & drink
stories
Our favorite local spots to get you in the Halloween spirit—from the oldest occult store in NYC to the most haunted historic drinking dens.
Soho Grand Hotel

310 West Broadway
New York, NY 10013

(212) 965-3000 https://www.sohogrand.com
Best Rate Promise