William Sofield on Craft, Collaboration & Three Decades of Design
Soho Grand Hotel

310 West Broadway
New York, NY 10013

(212) 965-3000 https://www.sohogrand.com
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William Sofield on Craft, Collaboration & 30 Years of Design

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From early, defining projects like the Soho Grand Hotel to the wide range of typologies the studio is known for today, Studio Sofield: Works traces more than three decades of architecture, interiors and objects by one of the world’s most sought-after design ateliers. For the first time, the New York–based studio has opened its archives to the public, offering an expansive view of a practice shaped by craft, collaboration and a deep respect for historical context.

At its heart, the book is about the humanity behind the work. It reflects an approach grounded in generosity, shared authorship and the belief that giving ideas away often leads to more in return.

We sat down with renowned architect, designer and Studio Sofield founder William Sofield to discuss the creation of the book and the ideas that continue to inspire his work.

Aero main salon studio sofield ny

Aero Main Salon. Photo by Michael Mundy

What inspired you to open up your archives and share Studio Sofield’s work publicly for the first time in this book?

William Sofield: The Studio is akin to a university for design and we felt compelled to share. As we shaped the manuscript and began to explain our past work to a future generation, we realized that what was missing or difficult to describe was the historical context, which informed both our architecture and its interiors. The book is anchored by essays; Tom Ford, Paul Goldberger, A. M. Homes, Tim Rodgers, Mayer Rus, Jack Bankowski, John Oakes and Joel Silver all contribute, lend perspective, ask questions and offer their insights. 

The book spans more than 30 years of projects—what do you think has remained constant in your approach to design over that time?

WS: Certainly craft, a respect for how things are made, the expression of the artist. We are collaborators—no work is possible without the voices and visions of a multitude of talent. We love the people we work with. That joy is felt.

Gucci london studio sofield ny

Gucci London. Photo by Scott Francis

Is there a project in the book that feels especially personal or represents your philosophy best?

WS: Soho Grand can certainly be considered a watershed moment. Soho was not the place it is today. Before its streets were lined with chic boutiques, its ramshackle cast-iron buildings were home to artists of all descriptions and a smattering of avant-garde galleries. These pioneers coexisted side-by-side with warehouses and light manufacturers.

When the hotel was first proposed, there was tremendous community opposition to the project and its scale. It would foster prostitution due to its proximity to the Holland Tunnel entrance. Few had vision for what Soho might become. We were able to turn the tide of opinion by employing and fostering relationships with our neighbors. The project is richer for it and is of a place.

What do you hope readers will take away or feel after looking through Studio Sofield: Works?

WS: The humanity of how we work. Studio Sofield Works describes only a fraction of our many projects, and even so, it is massive. The typologies depicted are as varied as the clients and craftspeople we have been privileged to work with over the years. We hope our representations inspire others to take up the torch. Give your best ideas away, more will come. Leonard Stern offered sage advice when we first began working together: “ If you love what you do, you’ll never work a day in your life.”

 

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FEATURED IMAGE Soho Grand Penthouse. Photo by Eric Laignel

Soho Grand Hotel

310 West Broadway
New York, NY 10013

(212) 965-3000 https://www.sohogrand.com
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