Soho Grand is an integral part of the neighborhood’s fabric, an honor taken seriously since the beginning. As such, some of the world’s best talent in art, fashion, music, and entertainment can be seen flowing in and out of our doors every day. The relationships we’ve developed with New York fashion designers, DJs, musicians, like-minded brands and local restaurants are evident from the moment you checks in. Go deep and you’ll see that this commitment extends to the entire Soho Grand experience. We don’t just understand the Downtown scene, we’re a part of it.

Our carefully-curated Neighborhood Guide provides insider knowledge to New York City’s hidden gems in culture – a mixtape featuring our go-to restaurants, shops, and arts and entertainment. And like any good mixtape, it has both the classics and that funky new single nobody knows about yet. We offer an intimate introduction to the city from those who call it home.