08.09.2016 | posted 1 year, 3 months ago
New To The Neighborhood - Patron Of The New
Patron of the New is the sort of place where cult obsessions are fed. Situated on a quiet stretch of TriBeCa, the concept shop stocks the sort of brands prone to obsession; the sort of brands fashion lovers blow entire paychecks on; the sort of brands that are rarely, if ever, gathered in one, impossibly elegant place.
But Patron of the New is more than just a one-stop shop for Hood by Air, Rodarte, Gareth Pugh and Rick Owens; it’s also a place where cult obsessions are born. Perhaps you’ll fall hard for Horisaki Design & Handel, a Swedish line that fashions luxurious hats from crushed velvet, or maybe you’ll develop a taste for Palm Angels, a brand which gorgeously captures L.A. skate culture in hoodies and T’s sure to catch the eye of street style photographers.
The range of its offerings is what sets Patron of the New apart from other concept boutiques. It isn’t catering to just one sort of fashion-forward customer, but rather anyone who revels in luxury clothes that deviate from the norm. Instead, the boutique acts as a sort of United Nations of cult fashion, where discerning fashion moms and dads, their hipster daughters and skater sons (and everyone in between) can shop in perfect harmony.
Naturally the store’s success stems from its impeccable curation, which is where Al Abayan comes in. The former creative director of the now-shuttered New York outpost of cult Tokyo boutique Number (N)ine, Abayan and partner Lisa Pak are the overlords of the shop’s covetable offerings. These two aren’t only handpicking clothes, shoes and accessories for maximum obsession; there’s also a selection of chic housewares and knickknacks available, and many of the shop’s antique fixtures and installations can be purchased as well.
Speaking of fixtures and installations, this is the sort of space you feel fashionable just existing in. Floor-to- ceiling windows, exposed beams and wood-paneled walls offer an industrial feel. And while the goods themselves are sparsely arranged, displays aren’t intimidatingly minimal. That is to say that the shop appeals both to shoppers and to browsers. Given its gallery-chic aesthetic backed up by must-have clothes, its fitting that the store sits between the luxury shopping destinations in Soho and Meatpacking and Chelsea’s chicest galleries.
It will come as little surprise that since it opened its doors in 2011, Patron of the New has developed its own cult status; the shop’s Instagram, which features posts curated as carefully as its stock list, boasts more followers than some full-time bloggers. But like any good leader, Patron of the New follows no one.
Words by Allyson Shiffman